Amplify Austin Day History and Results
What is Amplify Austin Day?
Amplify Austin Day is our community’s annual day of online giving. The 24-hour period provides an easy and fun way for our entire community to give together. Over the past seven years, Amplify Austin Day has raised over $57M for over 750 local nonprofit organizations.
Anyone can make a donation, set up monthly recurring gifts, or fundraise for a cause they are passionate about at any time. The AmplifyATX.org site is the leading resource for companies, newcomers, and families when they are looking to connect to giving in Central Texas.
Who created it?
I Live Here I Give Here created this initiative in 2013. I Live Here I Give Here is a nonprofit organization on a mission to make Austin the most generous community in the nation. We believe that we can build a more united, more prosperous Austin for all when we give together as a community.
When will Amplify Austin Day 2020 take place?
Amplify Austin Day 2020 will take place from 6pm, Thursday, March 5 through 6pm, Friday March 6, 2020.
What are the benefits of participating?
I Live Here I Give Here works hard to ensure extensive publicity of Amplify Austin Day as well as generous incentives like the I Live Here I Give Here Amplify Fund and prizes. We host relevant live training sessions and provide useful resource materials and opportunities to help your organization build capacity, grow donations, and reach new donors.
This annual day of giving presents an exciting opportunity for you to leverage your team’s efforts by capitalizing on the energy, publicity, and branding of a regional campaign. Our team works hard year-round to secure $1M of in-kind marketing opportunities for Amplify Austin Day to encourage our community to give local. In addition, the I Live Here I Give Here raises an impressive incentive fund to encourage locals to get excited about giving. In 2019, I Live Here I Give Here raised over $1.6M in incentive funding for nonprofit organizations.
Our community has consistently come together on one day, on one platform, to give and the results have been tremendous. Residual giving continues after the big day because of the good spirits this community movement fosters.
What are the benefits beyond Amplify Austin Day?
The benefits of participating in I Live Here I Give Here’s Nonprofit Membership Program extend well beyond Amplify Austin Day. AmplifyATX.org, our digital marketplace of causes is available for nonprofit members to receive donations year-round. Nonprofit members receive real-time donation information, can create year-round fundraising campaigns, or showcase ongoing volunteer opportunities and events 365 days of the year.
Participating organizations will also have access to the Central Texas #GivingTuesday campaign. As the #GivingTuesday Community Leader, I Live Here I Give Here’s #GivingTuesday program promotes doing good and monthly giving in Central Texas. In 2019, the Central Texas community participated in over 8.4M actions-for good to benefit and impact local nonprofits, initiatives, and our neighbors.
As a nonprofit member, you will also receive access to capacity-building opportunities, inclusion in our year-round programming, access to exclusive marketing opportunities like the I Live Here I Give Here Magazine in partnership with Austin Monthly and KUT’s Get Involved Spotlight, and more. For more information about our membership program, review our website.
What training opportunities are available through my membership?
I Live Here I Give Here provides an array of in-person training sessions and online resources for nonprofit members that cater to all levels, from novice users to advanced users, to ensure you have the tools and resources to run successful Amplify Austin Day, #GivingTuesday, and year-round online fundraising campaigns. You can register for upcoming training opportunities, review recorded training sessions from previous years, and explore webinar training opportunities with GiveGab on our Trainings page.
What are the minimum requirements for a nonprofit to be eligible to participate?
- The nonprofit must be headquartered or provide services in the Texas counties of Bastrop, Blanco, Burnet, Caldwell, Hays, Travis, or Williamson.
- The nonprofit must have proof of organization’s 501c3 and is in good standing with the IRS.
- The nonprofit has a current active status with the Texas Comptroller.
- The nonprofit has filed their most recent IRS 990 form or e-postcard, as required by law.
- The nonprofit must agree to the 2020 Terms & Agreement during the registration process.
If your organization does not meet these minimum requirements, please reach out to Christine@ILiveHereIGiveHere.org for further information.
What costs are associated with I Live Here I Give Here Membership?
All participating nonprofits pay annual membership dues to be an I Live Here I Give Here Nonprofit Member. Membership gives nonprofit organizations access to participation in our giving initiatives Amplify Austin Day and #GivingTuesday. Nonprofit members will also have the ability to receive donations through the AmplifyATX.org giving platform any day of the year. Nonprofit Membership includes extensive training materials, real-time donor data, capacity to host independent fundraising campaigns any time of the year, and other year-round benefits through I Live Here I Give Here annual programming.
What are the rates for nonprofit membership dues?
Annual membership dues are dependent on the nonprofit’s size, which is determined by their operational budget.
Small organizations with an operating budget less than $100,000 - $160
Medium organizations with an operating budget greater than $100,000 and less than $500,000 - $260
Large organizations with an operating budget greater than $500,000 - $360
Early bird rates of 10% off are available for early registrations between October 15, 2019 and November 15, 2019.
When can I register?
Membership Renewal for returning members will be open October 15, 2019 and will close December 17, 2019. New Nonprofit Member Registration will open October 15, 2019 and will close January 14, 2020.
Do I have to register to participate if I participated last year?
Yes. All nonprofit organizations must renew their membership every year. Registration will open on October 15, 2019. 2020 benefits will begin January 1, 2020 and are valid through December 31, 2020.
How can I stay up-to-date on Amplify Austin Day and my membership?
- Subscribe to the I Live Here I Give Here Nonprofit Newsletter. Newsletters are delivered every first Tuesday of each month.
- During Amplify Austin season, email communication to nonprofit members will increase and is filled with critical information regarding campaign updates, important deadlines, and training opportunities for Amplify Austin Day. Please read all communications in their entirety. If you do not receive the Nonprofit Newsletter, contact Christine@ILiveHereIGiveHere.org to be added.
- Follow I Live Here I Give Here on Facebook, Twitter, Instagram and LinkedIn.
- Join our Facebook Group, the Central Texas Nonprofit Exchange, to receive real-time notifications on all things I Live Here I Give Here and Amplify Austin Day as well as share ideas with local nonprofit professionals.
- Visit the Nonprofit Toolkit page frequently as it updates on a consistent basis with important marketing materials, toolkits, and case studies.
What is an Amplify Austin Administrator?
Amplify Austin Administrators have year-round access to your organization’s backend profile to edit content, review donations, and manage fundraiser campaigns. Amplify Austin Administrators are typically staff or volunteers who are managing your Amplify Austin Day campaign and/or manage the finances or donor stewardship aspects for your organization. Each Amplify Austin Administrator will be added to I Live Here I Give Here’s communication list and will receive newsletters and emails concerning their profile and the upcoming campaign.
How do I add or change my Amplify Austin Administrator?
You can update your Administrators permissions via your nonprofit backend profile at any time. For instructions, please reference this GiveGab Guide or chat with GiveGab’s Customer Success Champs in the blue chat bubble in the bottom right-hand corner of AmplifyATX.org. GiveGab’s Customer Success Champs are available from 8AM - 4PM CST on weekdays.
What are cause categories on AmplifyATX.org?
Nonprofit Members are organized into nine cause categories on AmplifyATX.org to help givers find your organization through our search functionality. We understand that a mission may be cross disciplined but the primary category you select will be used for reporting, search functionality, and prizes. Please review the below category definitions to find the best primary category for your organization.
- Animal Care & Services - Nonprofits that provide care for animals.
- Arts & Culture - Nonprofits that focus on performing, visual, fine, and applied arts.
- Basic Needs - Nonprofits that provide access to the basic needs of life: food, shelter, and clothing which are necessary precursors to individual self-sufficiency.
- Community & Capacity Building - Nonprofits that focus on developing the capacities of other nonprofits or organizations so they are better equipped to accomplish the mission they have set out to fulfill.
- Education - Nonprofits that focus on education for people at every stage of life.
- Environment - Nonprofits that focus on the natural world especially as affected by human activity.
- Health Care - Nonprofits that focus on a healthy body and mind including access to healthcare, nutrition, and disease service providers.
- Human Services - Nonprofits that focus on meeting human needs with a commitment to improving the overall quality of life of a society or group.
- Sports & Recreation - nonprofits that focus on activities that help develop life skills, talents, and improve the general health of the body.
Note: If I Live Here I Give Here secures matching dollars per category, your primary category selection will be used to determine eligibility. However, it is also up to the sponsor to determine matching criteria.
What is Peer-to-Peer Fundraising?
Peer-to-peer fundraisers are members of the community who raise funds on behalf of the causes they care about. These champions can create custom web pages and send their personal fundraising appeal to their network of friends and family. In 2019, these individuals, families, and groups of friends raised over $1.3M to lift up their neighbors and celebrate their passions.
I Live Here I Give here believes that when we all come together, anything is possible. With ⅓ of all online donations deriving from peer-to-peer fundraising, peer-to-peer is more important than ever. We encourage you to involve your biggest believers like staff, advocates, activists, volunteers, and your board of directors. They are your greatest champions!
When can fundraisers create profiles for Amplify Austin Day 2020?
Fundraisers can sign up to raise essential funds for their cause at any time. Fundraiser campaigns intended specifically for Amplify Austin Day 2020 can be created between January 21, 2020 and March 6, 2020.
Are there resources that I can share with my fundraisers to help with their campaign?
Yes! We provide several resources to help guide and inspire your fundraisers. To get started, review the tools available to you in our Nonprofit Toolkit or recommend that interested fundraisers review resources on our Get Involved page.
Can my supporters only create fundraiser campaigns on Amplify Austin Day?
No! Fundraiser campaigns are available to the community 365 days a year to fundraise for the causes they care about. Fundraisers can create pages and crowdfund for specific programs or projects, special events, or general operational funds. Whether it’s their birthday, their contribution for your charity ride or walk, or just because they love you cause, AmplifyATX.org is open for their fundraising efforts year-round.
What is a Business Fundraiser?
Central Texas is full of passionate and generous businesses that champion causes right here at home. I Live Here I Give Here recruits local businesses to support and promote Amplify Austin to their employees. Some businesses offer matching dollars to match employee giving. Employees of over 80 businesses raised approximately $1M for nonprofit members on Amplify Austin Day 2019.
Can I use a matching gift to amplify my organization on Amplify Austin Day?
Yes. We encourage you to seek out individual and/or corporate donors that will match donations made to your organization during Amplify Austin Day. This is a great way to incentivize giving to your organization. On average, nonprofits with matching dollars available on Amplify Austin Day raise 5 times more than those that don’t.
Can I display my match on my AmplifyATX.org profile?
Yes. Matching dollars are a huge motivator for giving and we want you to have the opportunity to share this information with potential donors. If your organization has a match available, you will have the ability to display this information prominently on your organization’s profile. It is the nonprofit’s responsibility to self-identify that you have secured matching funds on your profile along with a description of that match. Donors will have the ability to search for nonprofits that have secured matching funds.
Who is responsible for disbursing my matching grant dollars?
Any funds you secure from an individual or corporate donor to match gifts made to you on Amplify Austin Day will need to be disbursed by that donor directly to you. I Live Here I Give Here will not be involved in that process.
However, if you want matching funds to be included in your Amplify Austin Day online totals, you must instruct your donor to process the matching donation to your organization on AmplifyATX.org during the 24-hour Amplify Austin Day period.
Incentives & Prizes
What incentives will be offered to boost donations on Amplify Austin Day?
I Live Here I Give Here works hard year-round to provide robust opportunities such as the I Live Here I Give Here Amplify Fund, matching dollars opportunities, grand prizes, hourly prizes, and community prizes to make giving more fun and impactful for givers and nonprofits on Amplify Austin Day. In 2019, I Live Here I Give Here provided $1.6M to nonprofit members through the I Live Here I Give Here Amplify Fund, matching dollar opportunities, and Amplify Austin Day prizes. Review all 2020 incentives and prizes available here.
Do gifts made during early giving count towards prizes?
Donors can make an early gift for Amplify Austin Day between January 21st and 5:45pm on March 5th. Early gifts count towards grand prizes but they do not count towards hourly prizes.
Can a nonprofit win more than one prize?
Yes. A nonprofit can win a maximum of 2 prizes: one hourly prize and one grand prize.
How does I Live Here I Give Here determine “individual donors”?
Hourly prizes for number of donors is based on individual persons donating, not the number of actual donations.
How does I Live Here I Give Here determine a nonprofit as small, medium, or large?
Eligibility for the “Small”, “Medium”, or “Large” nonprofit grand prize is determined by the Leaderboard Size that was self-selected by the nonprofit organization during registration. Small, medium, and large designations are determined by a nonprofit’s operation budget.
Must all donations be made through the Amplify Austin website?
Yes. AmplifyATX.org is the designated website for donors to give to participating organizations during Amplify Austin Day. To qualify for the I Live Here I Give Here Amplify Fund and prizes, donations must be made through the AmplifyATX.org platform by the donors themselves. Remember, AmplifyATX.org is a tool that allows individuals to donate to nonprofits on their own initiative and is not intended as a vehicle to facilitate gifts that you have already solicited through other means.
Can a nonprofit offer a premium for Amplify Austin Day gifts?
No. All gifts on Amplify Austin Day must be 100% tax-deductible. No goods or services can be provided in exchange for the donation. No donation received through AmplifyATX.org may be used for the following purposes:
- To support a political campaign;
- To purchase raffle tickets;
- To pay for membership, sponsorship, event, dinner, or any other activity that provides benefit to the donor(s);
- To pay for personal expenses including tuition, incurred by a director, officer, or employee of your organization or any of their relatives.
Is there a service charge on Amplify Austin Day?
I Live Here I Give Here works hard to ensure that AmplifyATX.Org is a cost-effective and successful fundraising platform.
Transactions scheduled for and made on Amplify Austin Day incur a platform fee and credit card processing fee. The final effective fee on Amplify Austin Day is based on how many donors choose to underwrite the fees and the overall contributions to the ILHIGH Amplify Fund. The final effective fee for Amplify Austin Day 2019 was approximately 3%, including the platform and credit card processing fees.
This small fee subsidizes I Live Here I Give Here’s cost of maintaining AmplifyATX.org. The fee is also used for nonprofit trainings, customer support, staff administration, financial services, insurance, online infrastructure, marketing, and PR. The platform fee will never be more than 6%. I Live Here I Give Here is a 501c3 nonprofit organization.
Donors have the opportunity to underwrite all fees (platform and credit card processing) and the option to contribute to the ILHIGH Amplify Fund on Amplify Austin Day. ILHIGH Amplify Fund is distributed pro-rata to all organizations.
Transactions made on AmplifyATX.org outside of Amplify Austin Day will incur a platform fee of 6%.
How is the final effective platform fee calculated on Amplify Austin Day?
The final effective platform fee depends on total donations on Amplify Austin Day and the total raised in the general incentive fund, the I Live Here I Give Here Amplify Fund. The entire fund is distributed on a pro-rata basis to all nonprofits, helping mitigate the platform fee. The final effective fee for Amplify Austin Day 2019 was approximately 3%, including the platform and credit card processing fees.
What are credit card processing fees?
Credit card processing fees are incurred any time a donation or transaction using a credit card takes place. These processing fees are paid directly to credit card companies through our credit card processor Stripe.
Is there a minimum gift amount for Amplify Austin Day?
We strongly suggest promoting $25 as the best practice minimum. However, $5 is the minimum dollar amount accepted by the platform.
Can a donor make an early donation for Amplify Austin Day?
Yes. Starting January 21, 2020 up until 5:45pm on March 5th, a donor can visit the website and make an early gift for Amplify Austin Day. Early gifts are processed on a donor’s credit card immediately, but will not reflect on the organization’s goal thermometer or Leaderboard total until after midnight on March 6, 2020.
Early giving is convenient for people who are busy. We encourage donors to act while giving is on their mind. Promote early giving in your communications and start your campaign with momentum. Encourage your donors to make their gifts recurring to take care of all their annual philanthropic giving in one day. Donors can schedule their donation to be recurring monthly or quarterly throughout the year. Recurring gifts that are set to run monthly or quarterly will be processed on the donor’s credit card each month or quarter.
Encourage your donors to make their gifts recurring to take care of all their annual philanthropic giving in one day. Donors can schedule their donation to be recurring monthly or quarterly throughout the year.
Please note that dollars raised through early giving will count towards grand prizes, but will not count towards hourly prizes.
Is there a check policy for Amplify Austin Day?
I Live Here I Give Here has created a check policy to account for exceptional donor situations. Please understand we have to manage the manual resources for this process as well as maintain the intention of an online campaign. For more information on the policy details and payment accounts, please contact Christine at Christine@ILiveHereIGiveHere.org or 512-717-4197.
Checks accepted will not be eligible for hourly prizes consideration but will be considered for grand prizes and grand totals. Note that some match donors may have stipulations on matching donations.
Donation Reporting & Grant Disbursement
How and when will participating nonprofits receive the dollars raised on Amplify Austin Day?
Members will receive all online donations, including those made during Amplify Austin Day, directly through our card processor Stripe within 3-5 business days. All Amplify Austin Day prizes and incentive fund allocations will be distributed directly by I Live Here I Give Here through our card processor Stripe by April 10, 2020.
Business Fundraisers’ dollars received by I Live Here I Give Here will be distributed directly by I Live Here I Give Here through our card processor Stripe by the end of the month for funds received in the same month.
How can I see who has donated to my organization?
You will have year-round access to donation tracking information in real-time as well as the donor’s information so you can thank your donors appropriately.
Does my organization need to send a tax receipt for each donation we receive?
No. I Live Here I Give Here sends an automatic confirmation of the donation and a tax receipt via email once a donor gives.
Does my organization need to send an additional thank you to our donors?
Yes. I Live Here I Give Here recommends you send a thank you note within 7 days of receiving a gift via AmplifyATX.org. In 2019, 25% of donations came from donors making their first-ever gift to the organizations they supported. A heartfelt thank you can be a key strategy in turning a donor from a one time Amplify Austin Day supporter to a regular investor in your cause. Some donor-centered best practices include a short turnaround time, stories and statistics that demonstrate impact, and clarity on how their gift will be put to use. Thanking donors is also a great way to engage your board in fundraising with an evening of thank you calls or the opportunity to send hand-written notes to your Amplify Austin Day supporters.
Year-Round Giving on AmplifyATX.org
What happens to my profile after Amplify Austin Day?
After Amplify Austin day, your organization's profile will remain active and local givers will be able to make donations or fundraise on your behalf securely through AmplifyATX.org.
At the end of April, your nonprofit’s profile on AmplifyATX.org will switch from your Amplify Austin Day profile to your year-round giving profile. You can edit your year-round giving profile within your dashboard by clicking on the “Amplify Austin” tab.
We encourage you to update your nonprofit's year-round profile periodically after Amplify Austin Day to provide ongoing communication with your donors about what their Amplify dollars are doing. Having a relevant and up-to-date profile will increase web traffic to your website and your organization could potentially experience residual giving based on your Amplify Austin Day activity. Peer-to-peer fundraisers will also be able to reference prior campaigns or create new campaigns to continue to support you cause year-round.
What is #GivingTuesday?
#GivingTuesday is a global day of giving that takes place every year the Tuesday after Thanksgiving and the shopping events Black Friday and Cyber Monday. The movement brings people together around service and giving. Started by the 92nd Street Y in 2012, #GivingTuesday has spread to 150+ countries and raised over $511 million for nonprofits last year alone. But #GivingTuesday is not just about the dollars - it is about communities joining forces for good!
I Live Here I Give Here officially joined the #GivingTuesday movement in 2017 as the Central Texas Community Leader. I Live Here I Give Here serves as the home base for #GivingTuesday in Austin. We believe #GivingTuesday is an opportunity for Austinites to show how generous they can be and to inspire increased generosity as part of a worldwide conversation. Working to expand the perception of what it means to be generous, I Live Here I Give Here invites the community to take action for good - which can be anything from waving someone in on MoPac to complimenting a stranger to volunteering to scheduling a recurring monthly donation to a local nonprofit. The campaign kicks-off on November 1st and culminates in a big celebration of commitment to local giving on #GivingTuesday, December 3, 2019.
Since 2017, I Live Here I Give Here has counted 14.1 Million Actions for Good taken in Central Texas and over $6 Million given by Central Texans. Read more about how to get involved on the #GivingTuesday page of our website.
Why should I get involved on #GivingTuesday?
Research shows that nonprofits who launch their year-end campaign on #GivingTuesday raise, on average, 5 times more during year-end. By participating as an I Live Here I Give Here Nonprofit Member, organizations will be included in the global movement and have access to #GivingTuesday training opportunities and specialized tools.
How do I keep site visitors up-to-date on our organization throughout the year?
Nonprofit members can update their profile at any time. We recommend making sure ongoing volunteer opportunities and upcoming events are updated for individuals, families, and businesses looking to get involved. Local givers can search for nonprofits with events or volunteer opportunities as a gateway to getting involved with your mission and programs. We also use the volunteer information listed on your AmplifyATX.org profile to identify potential nonprofit features for the KUT Get Involved Spotlight each month.