The first-ever Amplify LIVE, produced in partnership with C3 Presents, will air March 4-5, 2021, on AmplifyATX.org. Primetime hours for this round-the-clock livestream are 6-7 pm on Thursday, March 4, and 8:30-9:30 am and 5:30-6:30 pm on Friday, March 5. The livestream will feature the local nonprofit community, Amplify Austin Day’s leading sponsors, Central Texans who inspire generosity, celebrity guests, businesses, and media leaders, as well as music performances filmed at Grammy Award-winning Adrian Quesada's Electric Deluxe Recorders Studio in East Austin. This new celebrity-driven virtual experience will be presented by Judy Maggio, host of “ATX Together” (Austin PBS); Trevor Scott, host of “We Are Austin” (KEYE-TV CBS Austin); and Joah Spearman, CEO and founder of Localeur. Primetime hours will be kicked off with sets by DJ Mel.
Austin music luminary Charlie Sexton serves as I Live Here I Give Here's inaugural music director. He created two Amplify Austin Day Supergroups and has produced two original songs created exclusively for Amplify Austin Day. Local musicians include David Ramirez, Mélat, Alex Maas (The Black Angels), and Loulou Ghelichkhani (Thievery Corporation and Night Glitter), with band members featuring John Michael Schoepf (Night Glitter), drum dynamo J.J. Johnson and Anthony Farrell (Greyhounds). The Amplify LIVE event would not be possible without the generous sponsorship of C3 Presents, Tito's Handmade Vodka, Jack & Patsy Woods Martin, Kathy Smith-Willman & Chad Willman, Vinson & Elkins LLP, Marisa & Harrison Giles, and Electric Deluxe Recorders.